job postings Social media has become intertwined in how we go about our everyday lives. It’s everywhere … affecting the ways we interact with friends and family, and even how we tackle job searches. In fact, as you get closer to starting your career, or maybe pursuing a new field entirely, you’ll find social media can be a very useful professional tool with some great advantages.

Social platforms — and we’re talking about more than just LinkedIn — can make job postings and hiring information more accessible. According to an article on, social media can even help you land a job in some cases.2

The amount of information at your fingertips can also be overwhelming, leaving you clueless about how and where to start. At Grantham University, we know that even when you’ve earned your degree, entering the workforce can be challenging. So, here are five tips for you to make the most of social media as you put your degree to use and start looking for that dream job:

1. Expand Your Social Circle

Join or follow pages and groups that share job postings in your area or field of interest. There are countless accounts dedicated to helping people find jobs or sharing various tips about applying, interviewing and working in different industries.

Is there a company you would like to work for? Visit the organization’s social media pages and see what you can find. If something strikes you as helpful, save the link for easy reference. You might even find something that can help you in a future job interview!

Social Media Job Search Tip #1: Join or follow pages and groups that share job postings in your area or field of interest.

2. Know the Field

If you have a multidisciplinary degree, such as Grantham’s Bachelor of Science in Multidisciplinary Studies, you can apply what you learned in many different career fields. But regardless of the career you pursue, to get through to the next stage of the hiring process, you need to know more about a company than its open job postings. Check out the company’s website, Facebook, Twitter, Instagram or LinkedIn pages for a sense of what it is “selling” visitors who stop by. Consider how this company talks about its business and what it finds important to share.

It’s probably not enough to skim the surface of a potential employer. Research its branches or look at the experience of its executive staff on LinkedIn to become more familiar with the business. Find the company’s mission statement and see if it resonates with you. This can be the perfect way to highlight how you fit into the company during an interview.

Social Media Job Search Tip #2: Research the company, the industry, the specific job title, and the people who will be hiring you to find any common ground to discuss during the interview.

3. Direct is Best

Many business are present on various social media platforms. Use this to your advantage.

Unlike a comprehensive job search website, if you find a position posted on a company’s social media account or website, it will probably include the direct contact information you need to apply. Being able to connect directly with the person hiring you can make you seem more personable than applicants who take the third party route.

Even if a company has not advertised job postings, you can often still reach out and make direct contact. Sometimes the only way to discover such employment opportunities is by directly contacting the human resources department and inquiring about any openings. And even if the company is not currently hiring, that could change. So, you might consider sending the hiring manager an email with your cover letter and résumé to show you’re comfortable with taking initiative and being proactive.

Social Media Job Search Tip #3: Use a company’s social media to connect more personally with employers.

4. Network, Network, Network

Social networking is networking in the professional sense, too.

The rise of social media has created another opportunity — a big opportunity — for you to network with other professionals. If there are job postings or companies you are seriously pursuing, put your social network to use.

Reaching out to any connections you have within a company is one of the best, and first, actions you can and should take toward possibly getting hired. writer Susan Adams suggests, “You can start by asking whether they know if the job is still open and either way, whether you can take them out for lunch, coffee or a drink. Meeting with people in your network is a much more efficient way to job hunt than clicking through listings where you have no connection.” 1

Social Media Job Search Tip #4: Use social media sites like LinkedIn to search for jobs.

5. Your Social Media Accounts are Your Résumé

It’s no secret that employers often review candidates’ social media accounts. According to another piece on, from Jacquelyn Smith, companies often make hiring decisions based on the impression and information received from social media.2

While many assume this can only harm peoples’ chances of getting a job, it can also give someone a solid boost. If employers check accounts to verify the information is consistent, make sure your employment history and community involvement are accurate and up-to-date. Use this as a chance to further outline your experience and credentials and show you are a reputable candidate. Employers want to see that you can navigate various platforms, and this also allows you to use social media to promote yourself online.3

Social Media Job Search Tip #4: Use your social media accounts to positively build your reputation and showcase your resume.


Before Searching for Job Postings …

Get your degree at Grantham!

Gain the competitive technical and soft skills you need to make your résumé stand out with an online Bachelor of Science in Multidisciplinary Studies. This online program can prepare you to be a confident employee in several different career paths when it comes time for your job hunt.

Contact us today to learn more about getting started.

Apply at Grantham

For more information about our graduation rates, the median debt of students who completed the program, and other important information, please visit