Business Administration (Bachelor of Business Administration)

Take your business career to the next level – maybe even a management level – with an online Bachelor of Business Administration (BBA) degree from Grantham University. This IACBE-accredited degree program will give you the skills you need to evaluate business-related issues and may open doors to administrative and supervisory positions in just about any industry.

What will I learn in this online bachelor’s in Business Administration degree program?

As you work to gain a core understanding of every area of business, you'll study consumer behavior, discover strategies for more effective decision making, learn how to lead teams, run meetings and create business plans. To refine your focus in the BBA program, you can also specialize in one of the following areas:

Human Resource Management

The Human Resource Management concentration offers a comprehensive study of the field, including business management, labor relations, employment law, training and development, performance management and compensation. The program is designed to guide students through the five key competencies required in the area of human resources: recruiting, staffing, promotion, development and dismissal. In addition to business fundamentals, students will learn how to solve problems in support of organizational goals, develop human capital to improve overall performance as well as analyze and update the human resource policies in place.
Curriculum for this concentration fully aligns with the Human Resource Curriculum Guidebook and Templates of the Society for Human Resource Management (SHRM). To that end, our faculty were chosen for their expertise and experience in human resource management and related specialties. Grantham students are also highly encouraged to participate in the university’s student SHRM chapter.
Potential career paths for a bachelor’s degree holder with a concentration in human resource management include Human Resource Specialist, Labor Relations Specialist, Benefits Coordinator, Compensation Manager, Training Manager, Corporate Recruiter and Human Resource Generalist.

Logistics and Supply Chain Management

The Logistics and Supply Chain Management concentration provides a framework for developing critical skills, knowledge and abilities necessary to the successful implementation of projects in logistics, transportation or supply chain management. Students gain a thorough understanding of knowing where a product needs to be and how the product needs to get there.

Expert faculty, specifically recruited for their industry experience, facilitate learning in the most up-to-date technologies, software and planning tools used in logistic management. In addition to business fundamentals, students develop transportation and logistical management strategies, explore forecasting capabilities, design logistical operations and discover what it takes to meet the needs of every stakeholder.

Curriculum for this concentration was designed to align with requirements for Association for Supply Chain Management (APICS) certification. Grantham graduates are also encouraged to participate in industry organizations to help further professional development and career opportunities. Potential career paths for a bachelor’s degree holder with a concentration in logistics and supply chain management include Supply Chain Manager, Logistics Team Leader, Warehouse Manager, Shipping Manager and Shipping Supervisor.

Procurement and Contract Management

The Procurement and Contract Management concentration offers a comprehensive examination of the core areas required to be successful in the field, including federal acquisition, public procurement and government contract processes. In addition to business fundamentals, students gain an in-depth knowledge and skillset in procuring, negotiating and administering contracts with suppliers, distributors and end-product users.

Expert faculty, specifically recruited for their industry experience, certifications and knowledge, facilitate learning to improve communication and negotiation skills. Perfect for candidates who are process oriented with an eye for detail, curriculum for the program examines how to evaluate processes and procedures to develop and manage long-term contracts. Students learn how to develop, review and close out contracts in public and private entities as well as dive into Federal Acquisition Regulation (FAR) requirements.

Potential career paths for a bachelor’s degree holder with a concentration in procurement and contract management include Purchasing Supervisor, Strategic Sourcing Director, Procurement Officer, Administrative Coordinator, Business Manager and Office Manager.

Marketing

The Marketing concentration covers the specialized skills needed to pursue careers in advertising, media and communications. In addition to business fundamentals, students will learn how to identify and solve the complex issues commonly faced by marketing managers in a fast-paced, high-demand work atmosphere.

Expert faculty, specifically recruited for their industry expertise and experience, will guide students through the importance of crafting product and service information in a way that demonstrates value to clients and users. Students will also explore marketing opportunities and related challenges, including how to differentiate the ethical needs of all stakeholders, from the company to the consumer.

Potential career paths for a bachelor’s degree holder with a concentration in marketing include Brand Manager, Account Supervisor, Product Manager, Marketing Manager, Business Development Director and Sales Director.

General Management

In addition to business fundamentals, the General Management concentration helps students identify and unravel challenges in the workplace using modern management methods and innovative tools and techniques. Students will learn how to manage and solve problems in business development, finance, marketing and information systems. Also, students will learn how to use technology as a decision-making support tool and learn how to manage various types of organizations.

Curriculum for this program covers issues involved in the management of human capital, finance, business development, marketing, information technology and operations. Expert faculty, specifically recruited for their industry knowledge and experience, give students a comprehensive look at the field of general management, equipping them with the vocabulary, best practices, applications and tools needed to adapt and succeed in any corporate setting.

Potential career paths for a bachelor’s degree holder with a concentration in general management include Business Manager, Facilities Manager, General Manager, Store Manager and Production Manager.

Operations Management

The Operations Management concentration equips students with the strategies they will need to be successful in day-to-day business operations. Curriculum covers key theories, principals and concepts involved in operations management. From investigating essential business functions to exploring throughput in operations and management, students will learn what it takes to make processes more efficient, productive and cost effective.

Expert faculty, specifically recruited for their experience in operations, will show students how to use quality management methods to execute operations as well as improve performance and productivity. Students will also learn how to assess processes and strategies to add value to operations.

Potential career paths for a bachelor’s degree holder with a concentration in operations management include Business Manager, Facilities Manager, Operations Director, Operations Manager and Plant Manager.

What careers can I pursue with an online business administration degree?

This online business administration degree can help you pursue a number of supervisory and management positions, including those in general operations management, sales administration1, management analysis and cost estimating. Plus, the skills you’ll learn are universally important – in businesses, non-profits and even the government. With a BBA, you could work almost anywhere.

Operations Manager
This is an administrative position that oversees and maintains the entire business. Their role is to optimize efficiency at the highest level possible. Responsibilities include making sure that goods and/or services are prepared correctly in order to receive a maximum profit, developing the production budget, managing the cleanliness and safety of the production process to follow rules and regulations, and implementing any improvements necessary to gain a competitive advantage. Communication skills are important as operations managers typically work with upper management positions and the company's clients and/or customers.

Sales Administrator
A sales administrator oversees a company's sales, such as product and service orders, deliveries and client feedback. They will ensure that sales data is accurate and that company targets and goals are met. Sales administrators also work with sales representatives and inform them of any updates for their clients, such as orders and customer support. Other responsibilities can include creating frequent sales reports, working with supply and logistics, and recommending new features that can optimize deliveries. Communication skills and understanding the financial goals of the company are imperative for success in this role.

Management Analyst
Also known as management consultants, this position serves as an advisory source to improve business efficiency, both in the supply chain production and finances. They review a company's structure and analyze its budget to determine how effectively the business is running. After a thorough breakdown, these analysts will recommend changes, such as new technological innovations or different procedures, in order to cut back on costs and increase profits. There is always a need for companies to improve the bottom line, so job opportunities in this position are expected to grow by 14 percent from 2018-20282.

Cost Estimator
This position determines how much manufacturing, construction and other services will cost a company. Example scenarios include adding an extension to the building or implementing a new service that improves production efficiency. Cost estimators will figure out the anticipated price of the changes and work with contractors and others to adjust costs, create a plan and establish a schedule. Typically, they will consult with other departments and prepare financial documents to determine if the company can afford certain changes.

How much will the online bachelor's in business administration cost?

The undergraduate rate of tuition at Grantham University is $295 per credit hour. We offer a discounted rate of tuition for military personnel, veterans, first responders and civil servants of $250 per credit hour. Financial aid and scholarships are available for students who qualify.

How long is the online bachelor’s in Business Administration degree program?

At 120 credit hours, the online Bachelor of Business Administration degree program is designed to be completed in 38 months. It could take less time depending on how much transfer credit you receive and how many classes you take each term.

When can I start?

BBA courses begin monthly, so we’re ready when you are.

Call us at (888) 947-2684 to learn more about our accredited degree programs, financial assistance opportunities or enrollment process.

More Information

5 Ways to Get the Most out of Your Business Administration Degree

Obtaining a degree in business administration provides a wealth of job opportunities in entrepreneurship, finance, consulting, operations and marketing. At Grantham University, students have the ability to network with faculty who typically hold positions that those students will be seeking after graduation. Students should also embrace working with industry software in their courses so they can add desirable technology skills to their resume. Take a look at more tips to maximize your business administration degree.
READ MORE

Project Management Master of Business Administration at Grantham
Looking for something more than just an undergraduate degree? Plan on going after a management role at your current company? Grantham University offers a Master of Business Administration with a focus in Project Management for those looking for a more advanced degree. The curriculum follows the guidelines set by the Project Management Institute (PMI) and will teach students leadership skills, how to manage multiple projects efficiently and learning the latest theories to analyze and make strategic decisions.
READ MORE

Grantham University Offers Master of Business Administration Accelerated Option
Getting an advanced degree doesn't have to require a major time commitment. The Accelerated MBA option at Grantham University allow students to take on more coursework and complete a full program in just one year.
READ MORE

1 O*Net OnLine
2 www.bls.gov

Business Administration (Bachelor of Business Administration)

Business Administration Degree Program Outcomes

After successfully completing the courses in this business administration management program, you will be able to:

  • Demonstrate critical thinking through applying decision-support tools
  • Demonstrate communication skills
  • Apply decision making skills that are relevant to professional, ethical and social responsibilities
  • Utilize strategic, tactical and operational methods in the decision making process to gain a competitive business advantage
  • Analyze economic, environmental, political, ethical, legal and regulatory guidelines
  • Engage in integrated business problem-solving activities by distinguishing the theories, principles and concepts related to the foundational areas of business in a global environment

Concentration in Human Resource Management Outcomes

  • Apply strategic human resource management techniques and analytical problem-solving methods to support organizational objectives
  • Develop management knowledge and skills that support organizational performance and the development of human capital
  • Analyze policies, procedures, and laws in the areas of HR management

Concentration in Logistics and Supply Chain Management Outcomes

  • Develop managerial strategies in transportation
  • Design logistical operations that reduce conflict channels using market distribution strategy development, implementation and management
  • Analyze the roles of stakeholders in transportation logistics

Concentration in Procurement and Contract Management Outcomes

  • Apply and evaluate processes and procedures in developing and managing long-term contracts in both the private and public sectors
  • Develop and review contracts in the corporate world and government agencies
  • Explain the FAR requirements for acquisition planning, including: publicity, competition, qualifications, conflicts of interest and teaming arrangements
  • Describe the government's procurement options
  • Outline the contract close-out process from all sides, contractor, government and/or private entity

Concentration in Marketing Outcomes

  • Evaluate the importance of creating, communicating, delivering and exchanging product and service information that has value for consumer, clients, partners and society at large as it relates to their needs, wants and must haves
  • Analyze traditional and emerging marketing opportunities and channels
  • Differentiate and balance the ethical needs of the consumer, stakeholder and the organization through comparing the diverse decisions faced by marketing managers in today's global society

Concentration in General Management Outcomes

  • Apply effective management methods and problem-solving skills to business development, finance, marketing, and information systems
  • Use information technology to support decision-making for business development, sustainability, and growth
  • Examine operational requirements for managing business organizations

Concentration in Operations Management Outcomes

  • Demonstrate how to effectively and efficiently execute operations through quality management and innovation
  • Apply quality management methods to improve performance and productivity
  • Assess processes and strategies that add value to operations

Core Professional Competencies

Grantham University prepares graduates to succeed in a variety of professional and civic settings by incorporating these six critical life skills into the curriculum:

  • Communication – Formulating and expressing thoughts and ideas effectively using oral, written and non-verbal communication skills in person, in writing and in a digital world.
  • Distributed Collaboration – Working effectively across distributed locations and asynchronously to achieve a common goal through relationship-building, shared responsibility, empathy and respect.
  • Professional and Social Responsibilities – Engaging in social responsibility through seeking justice, valuing diversity, respecting the environment; demonstrating professionalism through integrity, mutual accountability and ethical behavior. This includes considering the social and global impact of individual and organizational decisions and an awareness of and adherence to regulations, professional standards and industry best practices.
  • Critical thinking/problem solving – Using analytical reasoning when gathering and evaluating relevant information to effectively formulate possible solutions for an issue, problem or a variety of issues. This includes the ability to recognize potential consequences of a decision.
  • Career Management – Identifying knowledge, skills, abilities and personal strengths and experiences necessary to pursue career goals. Recognizing areas for professional growth, how to navigate and explore job options and to self-advocate for opportunities in the workplace.
  • Data Aptitude - Developing information literacy and the capacity to manage data with subsequent finding, structuring, evaluating and interpreting in order to provide meaningful analysis to accomplish a specific purpose.

Grantham University’s Online Bachelor of Science in Business Administration Degree Program is IACBE Accredited.

Business Administration (Bachelor of Business Administration)

As you consider your business administration degree options, bear in mind a Bachelor of Business Administration from Grantham can help you advance your current career or pursue an entry-level management position – in any area requiring a strong education and foundation in administrative matters1.

Potential career paths and positions include:

  • General Manager
  • Operations Manager
  • Sales Manager
  • Transportation Manager
  • Social and Community Service Manager
  • Supply Chain Manager
  • Security Manager
  • Cost Estimator
  • Management Analyst

Employers can include:

  • Banks, investment firms or insurance agencies
  • Small businesses
  • Start-ups – possibly your own
  • Retailers, manufacturers, services, etc.
  • Government – local, state and federal
1 O*Net OnLine

Business Administration (Bachelor of Business Administration)

Grantham University’s 100% online and professionally relevant coursework is designed to help you prepare for your next career.

PROGRAM SNAPSHOT:
Program Core Credits: 39
General Education Core Credits: 42
Concentration Credits: 18
Electives Credits: 21
Concentration Credits: 18
Electives Credits: 21
Concentration Credits: 18
Electives Credits: 21
Concentration Credits: 12
Electives Credits: 27
Concentration Credits: 18
Electives Credits: 21
Concentration Credits: 18
Electives Credits: 21
Electives Credits: 39
Total Credit Hours: 120
Accreditation(s): DEAC, IACBE
Textbook Information
Human Resource Management: 18
Course: Title: Credits:
HRM370 Employment Law 3
  This course provides the student with a basic understanding of law that affects business in the area of employment including employment relationship and procedure employment discrimination and government regulation of employment. New developments affecting the legal environment of employment are presented from all three sources of law: statutes regulations and case law. The student will gain a thorough understanding of employment law that governs business and how new developments affect employment law.
HRM499 Integrative Exper in HR Mgt 3
  This advanced course is designed to provide students with a comprehensive review of human resource management within the total business enterprise. The curriculum builds on previous courses to offer insights and analytic tools that a general human resource manager needs to plan and implement successful business policies and strategies. Through the use of exercises case study analysis and problem solving students demonstrate their understanding of functional disciplines within human resources and apply fundamental theories to practical scenarios. Students learn strategy formulation implementation evaluation concepts and techniques and apply their cumulative knowledge through a course project.
Choose 4 of the next 6 classes Choose 4 of the next 6 classes
 
HRM355 Labor Relations 3
  This course examines the historical and legal basis for labor relations and collective bargaining in the United States. The growth and evolution of labor law due to court decisions NLRB rulings and changes in the environment of union and management relations are covered as well as analyses of the implications of changing labor laws in the workplace. Topics include estimation of wages and benefits computerized costing negotiating techniques contract enforcement grievances and arbitration.
MGT441 Training and Development 3
  Students demonstrate training and development as a process designed to assist an individual to learn new skills knowledge or attitudes. As a result these individuals make a change or transformation that improves or enhances their performance. These improvements ensure that people and organizations are able to do things better faster easier and with higher quality and a better return on investment.
HRM451 Compensation 3
  This course integrates the concepts and topics related to the field of compensation to organizations. The course covers topics such as skill and performance competency analysis compensation strategies benchmarking job types structuring pay merits forms of pay performance appraisalsdetermining benefit structures and Government and Legal issues in compensation. This course is designed to allow practical application of compensation in organizations through analyzing asset variations and the employee performance/recompense relationship.
HRM476 Developing Human Resources 3
  This course presents the opportunity to develop targeted skills using human resource systems as a management tool. Students develop expertise in creating and implementing hiring training and reward systems. This framework includes viewing human resources as a way to enhance employee retention development career advancement and performance management.
MGT431 Performance Management 3
  Students ascertain the purpose of performance management as the approach of systems thinking into the process of work improvement in organizations. This course examines the systems approach in measuring human performance and its alignment with organizational objectives. This approach is from the process of using metrics removing barriers and studying the end results of the business. The course also explores some of the systems in transferring the approach of employee involvement into successful organizations.
INT405 Multinational Management 3
  This advanced course introduces multinational management. The course is designed to familiarize students with the dynamic interrelated challenges and opportunities of operating an international business. It addresses issues of world trade international investment world financial markets and business policy and strategy. It provides the student with conceptual frameworks and theoretical explanations applicable to the daily challenges of a practicing manager faced with cultural differences global marketing multinational finance and accounting and taxation.
Logistics and Supply Chain Management: 18
Course: Title: Credits:
INT460 Global Logistics Management 3
  International carrier operations and sourcing strategies for import export and distribution of materials and finished goods are examined. This course covers facility location and off shoring of operations. Further students in this course evaluate stakeholder roles in supply chain management as well as how countries have engaged the private sector in providing the logistics function to support their public sector supply chains.
LOG320 Logistics Management 3
  This course provides an overview of the field of logistics including its nature scope and process including logistics management functions and the interrelationships among strategic support and operational logistics. Students examine the logistics functions of business involved in the movement and storage of supplies work-in-progress and finished goods. Additionally it explores the trade-offs between cost and service and the purchase and supply of raw materials.
LOG430 Supply Chain Management 3
  This course focuses on effective supply chain management strategies for companies that operate globally with an emphasis on how to plan and integrate supply chain components into a coordinated system to deliver value. Students are exposed to concepts models and case studies important in supply chain planning with an emphasis on key market tradeoffs and phenomena. The course introduces and utilizes key tactics such as fulfillment strategies process thinking product development supply chain design process mapping cost management outsourcing role shifting inventory placement integrated planning and collaboration and information sharing.
LOG435 Transportation Management 3
  This course provides an overview of the transportation industry to include providers users and government agencies. It examines contemporary public policy issues along with managerial strategies in transportation. Additional focus will be given to micro and macroeconomic issues in the transportation industry.
LOG456 Emerging Trends in Supply Chain and Logistics Management 3
  This course covers supply chain and logistics management theories. The course will look at how the two are interconnected. It will also examine global transportation options performance measurements the impact of technology and current and future challenges in supply changes and logistics management. In addition focus will be given on collaboration and success strategies related to supply chain and logistics management.
LOG499 Integrative Experience in Logistics and Transportation Management 3
  This capstone course is an integrative course in which students synthesize their coursework and demonstrate how operations management acts as a strategic player in an organization.
Procurement and Contract Management: 18
Course: Title: Credits:
BUS310 Intro Federal Acq & Con Mgmt 3
  This introductory course teaches review of the full acquisition life cycle from planning and requirements development to administration and closeout including managing contracts. Students will gain a better understanding of the acquisition life cycle roles of key players within the acquisition team and the management of contracts and negotiations.
BUS320 Intro to Public Procurement 3
  This course is an introduction to the fundamental principles of Government acquisition and contracting. In the course students are presented with the fundamentals of the Federal Acquisition Regulation (FAR) and the federal acquisition and contracting processes of the five phase acquisition life-cycle procurement planning requirements determinations acquisition strategies government contract law contract types and methods and acquisition management techniques and closeout requirements.
LAW265 Business Law II 3
  This course provides students with an understanding of the law affecting business operations including the topics of debtor-creditor relationships business organizations government regulation property and its protection and the international legal environment. New developments on those topics are presented from three sources of law: statutes regulations and case law.
LAW210 Contract Administration 3
  This course will provide learning opportunities for negotiation and administration of supply contracts. (This course is analogous to the Defense Acquisition University's Contracting 290). Course theory will focus on the interpretation and implementation of the Federal Acquisition Regulations (FAR) and will cover all phases of the acquisition life cycle starting with acquisition strategy planning and market research to ending with contract closeout. The phases to be particularly examined will be those that encompass negotiation between the government and the contractor such as negotiating a contract modification resolving protests and settling a contract termination. Students will work on case studies to simulate negotiating and administering contracts in a supply environment. Research analysis communication and critical thinking skills will be utilized by the student to solve complex contracting problems. The breadth of material may permit students to also apply the course concepts to commercial contracting.
FIN310 Procurement Pricing Analysis 3
  This is a comprehensive course designed to convey a thorough understanding of the price evaluation process. The topics range from understanding the cost and price environment to documenting the award decision. The student will gain knowledge in the competitive and financial environment related to price proposals by learning the techniques of cost and price analysis life-cycle costing return on investment and cost-benefit analysis.
BUS491 Procurement and Contract Capstone 3
  In this course students will gain an understanding of the value and importance of leadership development in successful contracting (buying/selling) and acquisition organizations. Through realistic scenario-based learning students will discuss and practice the development of sound business solutions as a valued strategic and expert business advisor. Students will learn to analyze complex contracting situations with emphasis on critical thinking problem solving research and risk reduction. Exercises and a case study are designed to contribute real solutions on real contracting and acquisition problems.
Marketing: 12
Course: Title: Credits:
CO301 Introduction to Communication Theory 3
  Our daily decisions and experiences can be explained by communication theory. Introduction to Communication Theory explains the key concepts and theories of human communication. This course will examine the key theories of human communication both general theories and those specific to particular contexts such as intrapersonal interpersonal smallgroup intercultural and public communication.
MKG499 Integrative Experience in Marketing 3
  This marketing course requires integration of all fields of business. It will offer students broad awareness of various environmental influences to make marketing decisions. Thus the main purpose of this course is to integrate the learning achieved in individual business courses taken to earn a business degree. The knowledge acquired in finance consumer behavior communication accounting management and marketing courses will be utilized to make sound marketing decisions. As companies have become more customer-focused and market-driven marketing concepts and planning have developed into a most important managerial activity. An emphasis is placed on discovering and developing a set of unique competencies for a company that through strategic differentiation leads to sustainable competitive advantage in the marketplace. Great opportunity will be given to students to develop and practice creative problem-solving and data driven decisionmaking talents to meet the requirements of the complex global marketing environment. Thus company analysis will be achieved to cover such as internal/external analysis customer analysis competitor analysis market/submarket analysis and competitive strategy appraisal.
MKG315

Choose one
[ close ]
MKG360
Marketing Communications
This course provides students with a baseline understanding of marketing communication strategies. Starting with the theoretical background to marketing communications the course moves to the mechanics of producing marketing materials describing the various techniques marketers have for telling their stories. By taking the concept of marketing as a launching point students examine the layers of a sound marketing implementation plan by looking at several communication strategies. Initial topics include communication and miscommunication in the marketing world. The course is practical examination of real-life marketing communication tactics.
MKG475
International Marketing
This course scrutinizes marketing practices in the international environment. Based on previous knowledge of marketing and international business learners will examine the decisions that marketers make when expanding and developing foreign markets. The course adopts familiarity with marketing management and utilizes this as a base to develop perceptions and understanding of international marketing. It will communicate the various social political economic and legal scopes of the world to the market. Exceptional emphasis is placed on the impact of cultural values and political systems on how business processes are conducted in what way business transactions occur and how to develop international marketing strategies.
MKG450
Marketing Analysis
This course provides students with an advanced managerial approach to marketing strategies exposing students to major decisions that marketing managers may face in their effort to balance an organization's objects and resources against the needs and opportunities in the global market. Initial topics include an in depth view of strategic marketing strategies and the national and international marketing environment. Building upon this foundational knowledge the course also explores marketing in the Internet age the ethics of marketing from a social perspective the global marketplace and relationship marketing.
MKG460
Public Relations
This course provides students with an in-depth analysis of public relations practices. The course aims to demonstrate the critical need for effective public relations communication in the 21st-Century by placing emphasis on the principles processes and practices that lead to building positive relationships in a 24/7 communications environment. Starting with an understanding of how communications research theory and public opinion can be applied to strategic public relations planning and creation of believable and persuasive messages the course moves through a series of 'Speaking of Ethics' features that bring to life the daily dilemmas that confront professional public relations practitioners.
 Consumer Behavior 3
  This course provides the student with a comprehensive theoretical and practical base of knowledge regarding the forces that shape the attitudes and behaviors of consumers of products and services. Subjects covered include consumerism in American society learning theories motivation personality theories persuasive communication and the consumer decision-making process.
CO330

Choose one
[ close ]
CO395
Digital Media
This course explores the way we read write and speak the language of digital media by bridging theory to practice. Students will learn how and why the digital world is constructed the way it is through the examination of topics such as the definition of digital media Internet customers and potential customers blogging and web design and social media tools and channels. Additionally students will examine many of the practical and critical skills necessary to become technically proficient in digital/social media use.
CO401
Media Ethics
Media Ethics explores the origins of ethical behavior issues and dilemmas in mass communication. Additionally students will examine classical and contemporary approaches and their application to modern media practices.
 Mass Media Communications 3
  Mass Media Communications is designed to familiarize students with the field of communications. This course is intended to introduce the basic factors affecting mass communications in the digital age. History models theories concepts and terminology of mass communication trend in newspapers radio television film books the internet advertising public relations visual messages media law and ethics are also examined. This course will enable students to understand the complex interactions between media and society and think critically about the ways in which mass media inform our everyday lives.
General Management: 18
Course: Title: Credits:
HRM355

Choose one
[ close ]
HRM370
Employment Law
This course provides the student with a basic understanding of law that affects business in the area of employment including employment relationship and procedure employment discrimination and government regulation of employment. New developments affecting the legal environment of employment are presented from all three sources of law: statutes regulations and case law. The student will gain a thorough understanding of employment law that governs business and how new developments affect employment law.
HRM451
Compensation
This course integrates the concepts and topics related to the field of compensation to organizations. The course covers topics such as skill and performance competency analysis compensation strategies benchmarking job types structuring pay merits forms of pay performance appraisalsdetermining benefit structures and Government and Legal issues in compensation. This course is designed to allow practical application of compensation in organizations through analyzing asset variations and the employee performance/recompense relationship.
HRM476
Developing Human Resources
This course presents the opportunity to develop targeted skills using human resource systems as a management tool. Students develop expertise in creating and implementing hiring training and reward systems. This framework includes viewing human resources as a way to enhance employee retention development career advancement and performance management.
 Labor Relations 3
  This course examines the historical and legal basis for labor relations and collective bargaining in the United States. The growth and evolution of labor law due to court decisions NLRB rulings and changes in the environment of union and management relations are covered as well as analyses of the implications of changing labor laws in the workplace. Topics include estimation of wages and benefits computerized costing negotiating techniques contract enforcement grievances and arbitration.
FIN356

Choose one
[ close ]
ENT301
Entrepreneurial Finance
This penultimate course in the core business curriculum is an advanced undergraduate course focusing on entrepreneurship and small business ownership. The major topic of the course is the development of an entrepreneurial endeavor including analyzing the venture creation process understanding the groundwork for becoming an entrepreneur and studying real-life examples that illustrate entrepreneurial ethics and the global dimensions of entrepreneurship.
ACC330
Cost Accounting
This course explores the basic principles of cost accounting the different types of costing and how organizations use cost information to make decisions. Other topics covered include: customer profitability analysis service costs budgeting and financial planning transfer pricing responsibility accounting performance measurement and the importance of nonfinancial indicators.
ENT340
Entrepreneurial Finance
In this course students learn the basics of accounting and financing for the entrepreneur and how they may guide informed decision making. Topics covered include how numbers are entered in the accounting system and how the system produces important financial reports. Students will gain an appreciation for the importance of knowing the standard set of financial statements and learning how to interpret: the balance sheet the income statement the statement of cash flows and the statement of owner's equity. Finally the course discusses start-up and growth financing.
 Principles of Finance II 3
  This intermediate course is the continuation of Principles of Finance I. The course examines the role of the financial manager in the overall management and control of a firm. Stress is placed on the use of analytical models for improving the decision-making process. Both the short-term management of working capital and the long-term planning of capital structure and investment strategy are covered. International issues are emphasized. Topics include leverage working capital management hedging and value creation by merger valuation of an acquisition and the theory of optimal capital structure.
MKG360

Choose one
[ close ]
MKG450
Marketing Analysis
This course provides students with an advanced managerial approach to marketing strategies exposing students to major decisions that marketing managers may face in their effort to balance an organization's objects and resources against the needs and opportunities in the global market. Initial topics include an in depth view of strategic marketing strategies and the national and international marketing environment. Building upon this foundational knowledge the course also explores marketing in the Internet age the ethics of marketing from a social perspective the global marketplace and relationship marketing.
MKG460
Public Relations
This course provides students with an in-depth analysis of public relations practices. The course aims to demonstrate the critical need for effective public relations communication in the 21st-Century by placing emphasis on the principles processes and practices that lead to building positive relationships in a 24/7 communications environment. Starting with an understanding of how communications research theory and public opinion can be applied to strategic public relations planning and creation of believable and persuasive messages the course moves through a series of 'Speaking of Ethics' features that bring to life the daily dilemmas that confront professional public relations practitioners.
ENT310
Entrepreneurial Marketing & Operations
This course will assist the student in completing a marketing plan and an operations plan including market research and regulations impacting the small business owner. At the end of this course students will have the completed marketing plan and operation plan to insert into their final business plan covering the processes procedures and policies to move forward.
 Marketing Communications 3
  This course provides students with a baseline understanding of marketing communication strategies. Starting with the theoretical background to marketing communications the course moves to the mechanics of producing marketing materials describing the various techniques marketers have for telling their stories. By taking the concept of marketing as a launching point students examine the layers of a sound marketing implementation plan by looking at several communication strategies. Initial topics include communication and miscommunication in the marketing world. The course is practical examination of real-life marketing communication tactics.
BUS303

Choose one
[ close ]
MGT461
Leadership in Organizations
This course presents leadership as a way of acting that involves the influence of people to inspire change toward a mutually desired outcome. Technological advancements and globalization have created a business environment where rapid and constant change is the norm. This course uncovers how effective leaders embrace the inevitability of constant change and diversity and use their interpersonal skills to promote change communicate vision provide a sense of direction and inspire employees.
IS351
Information Systems Project Management
This course covers the technical and managerial aspects of project management as identified by the Project Management Body of Knowledge (PMBOK). Emphasis is placed on defining project management and its relationship to other business disciplines and the development of information systems.
IS355
Risk Management
This course provides a comprehensive review of industry approaches practices and standards on how to handle risks to organizations' business-critical assets. Topics include identifying and analyzing threats qualitative versus quantitative risk management standards and processes to mitigate risk risk control and risk policy. Through a practical approach this course explores key topics that enable students to uncover and remediate potential infractions.
 Business Negotiations 3
  In this course students will analyze and evaluate the fundamentals major concepts and theories of bargaining and negotiation. Case studies will provide an experiential approach to learning the strategies and tactics of negotiation while examining power and emotions in interpersonal conflict and its resolution. International and cross-cultural negotiations and ethical standards will be covered in this course.
MGT335

Choose one
[ close ]
MGT430
Introduction to Quality Management
This course presents a broad overview of the quality management system. The total quality concept as an approach to doing business began to gain wide acceptance in the late 1980s. The evolution and methodologies for managing the quality system in manufacturing changed the way business was conducted. This course provides an overview of the transformation the tools used and how the system has evolved.
ENT451
Entrepreneurial Business Planning
This course will assist the student in gathering their materials together and completing a full comprehensive business plan. At the end of the course the student will be asked what their next steps will be should they wish to pursue opening up a business.
PRJ450
Project Management
This advanced course identifies the components of modern project management and shows how they relate to the basic phases of a project starting with conceptual design and advanced development and continuing through detailed design production and termination. Topics covered include project organization and structure; project planning and control; human behavior in the project setting; and project management information systems. The course places stress on integrative concepts rather than isolated methodologies. It relies on simple models to convey ideas and avoids detailed mathematical formulations though some of the more important mathematical programming models are presented.
 Introduction to Operations Management 3
  This course is an introduction to operations management that strikes a balance between both the managerial issues and quantitative techniques of operations. There is an increased emphasis on information technology and the effect of the Internet and e-business on operations management. Important changes taking place in operations such as supply chains e-business and information technology are integrated with more traditional topics in operations such as strategy quality and competitiveness. Topics include the strategic importance of operations designing the operating system managing the supply chain and ensuring quality.
HRM370

Choose one
[ close ]
HRM355
Labor Relations
This course examines the historical and legal basis for labor relations and collective bargaining in the United States. The growth and evolution of labor law due to court decisions NLRB rulings and changes in the environment of union and management relations are covered as well as analyses of the implications of changing labor laws in the workplace. Topics include estimation of wages and benefits computerized costing negotiating techniques contract enforcement grievances and arbitration.
HRM451
Compensation
This course integrates the concepts and topics related to the field of compensation to organizations. The course covers topics such as skill and performance competency analysis compensation strategies benchmarking job types structuring pay merits forms of pay performance appraisalsdetermining benefit structures and Government and Legal issues in compensation. This course is designed to allow practical application of compensation in organizations through analyzing asset variations and the employee performance/recompense relationship.
HRM476
Developing Human Resources
This course presents the opportunity to develop targeted skills using human resource systems as a management tool. Students develop expertise in creating and implementing hiring training and reward systems. This framework includes viewing human resources as a way to enhance employee retention development career advancement and performance management.
FIN356
Principles of Finance II
This intermediate course is the continuation of Principles of Finance I. The course examines the role of the financial manager in the overall management and control of a firm. Stress is placed on the use of analytical models for improving the decision-making process. Both the short-term management of working capital and the long-term planning of capital structure and investment strategy are covered. International issues are emphasized. Topics include leverage working capital management hedging and value creation by merger valuation of an acquisition and the theory of optimal capital structure.
ENT301
Entrepreneurial Finance
This penultimate course in the core business curriculum is an advanced undergraduate course focusing on entrepreneurship and small business ownership. The major topic of the course is the development of an entrepreneurial endeavor including analyzing the venture creation process understanding the groundwork for becoming an entrepreneur and studying real-life examples that illustrate entrepreneurial ethics and the global dimensions of entrepreneurship.
ACC330
Cost Accounting
This course explores the basic principles of cost accounting the different types of costing and how organizations use cost information to make decisions. Other topics covered include: customer profitability analysis service costs budgeting and financial planning transfer pricing responsibility accounting performance measurement and the importance of nonfinancial indicators.
ENT340
Entrepreneurial Finance
In this course students learn the basics of accounting and financing for the entrepreneur and how they may guide informed decision making. Topics covered include how numbers are entered in the accounting system and how the system produces important financial reports. Students will gain an appreciation for the importance of knowing the standard set of financial statements and learning how to interpret: the balance sheet the income statement the statement of cash flows and the statement of owner's equity. Finally the course discusses start-up and growth financing.
MKG360
Marketing Communications
This course provides students with a baseline understanding of marketing communication strategies. Starting with the theoretical background to marketing communications the course moves to the mechanics of producing marketing materials describing the various techniques marketers have for telling their stories. By taking the concept of marketing as a launching point students examine the layers of a sound marketing implementation plan by looking at several communication strategies. Initial topics include communication and miscommunication in the marketing world. The course is practical examination of real-life marketing communication tactics.
MKG450
Marketing Analysis
This course provides students with an advanced managerial approach to marketing strategies exposing students to major decisions that marketing managers may face in their effort to balance an organization's objects and resources against the needs and opportunities in the global market. Initial topics include an in depth view of strategic marketing strategies and the national and international marketing environment. Building upon this foundational knowledge the course also explores marketing in the Internet age the ethics of marketing from a social perspective the global marketplace and relationship marketing.
MKG460
Public Relations
This course provides students with an in-depth analysis of public relations practices. The course aims to demonstrate the critical need for effective public relations communication in the 21st-Century by placing emphasis on the principles processes and practices that lead to building positive relationships in a 24/7 communications environment. Starting with an understanding of how communications research theory and public opinion can be applied to strategic public relations planning and creation of believable and persuasive messages the course moves through a series of 'Speaking of Ethics' features that bring to life the daily dilemmas that confront professional public relations practitioners.
ENT310
Entrepreneurial Marketing & Operations
This course will assist the student in completing a marketing plan and an operations plan including market research and regulations impacting the small business owner. At the end of this course students will have the completed marketing plan and operation plan to insert into their final business plan covering the processes procedures and policies to move forward.
BUS303
Business Negotiations
In this course students will analyze and evaluate the fundamentals major concepts and theories of bargaining and negotiation. Case studies will provide an experiential approach to learning the strategies and tactics of negotiation while examining power and emotions in interpersonal conflict and its resolution. International and cross-cultural negotiations and ethical standards will be covered in this course.
MGT461
Leadership in Organizations
This course presents leadership as a way of acting that involves the influence of people to inspire change toward a mutually desired outcome. Technological advancements and globalization have created a business environment where rapid and constant change is the norm. This course uncovers how effective leaders embrace the inevitability of constant change and diversity and use their interpersonal skills to promote change communicate vision provide a sense of direction and inspire employees.
IS351
Information Systems Project Management
This course covers the technical and managerial aspects of project management as identified by the Project Management Body of Knowledge (PMBOK). Emphasis is placed on defining project management and its relationship to other business disciplines and the development of information systems.
IS355
Risk Management
This course provides a comprehensive review of industry approaches practices and standards on how to handle risks to organizations' business-critical assets. Topics include identifying and analyzing threats qualitative versus quantitative risk management standards and processes to mitigate risk risk control and risk policy. Through a practical approach this course explores key topics that enable students to uncover and remediate potential infractions.
MGT335
Introduction to Operations Management
This course is an introduction to operations management that strikes a balance between both the managerial issues and quantitative techniques of operations. There is an increased emphasis on information technology and the effect of the Internet and e-business on operations management. Important changes taking place in operations such as supply chains e-business and information technology are integrated with more traditional topics in operations such as strategy quality and competitiveness. Topics include the strategic importance of operations designing the operating system managing the supply chain and ensuring quality.
MGT430
Introduction to Quality Management
This course presents a broad overview of the quality management system. The total quality concept as an approach to doing business began to gain wide acceptance in the late 1980s. The evolution and methodologies for managing the quality system in manufacturing changed the way business was conducted. This course provides an overview of the transformation the tools used and how the system has evolved.
ENT451
Entrepreneurial Business Planning
This course will assist the student in gathering their materials together and completing a full comprehensive business plan. At the end of the course the student will be asked what their next steps will be should they wish to pursue opening up a business.
PRJ450
Project Management
This advanced course identifies the components of modern project management and shows how they relate to the basic phases of a project starting with conceptual design and advanced development and continuing through detailed design production and termination. Topics covered include project organization and structure; project planning and control; human behavior in the project setting; and project management information systems. The course places stress on integrative concepts rather than isolated methodologies. It relies on simple models to convey ideas and avoids detailed mathematical formulations though some of the more important mathematical programming models are presented.
 Employment Law 3
  This course provides the student with a basic understanding of law that affects business in the area of employment including employment relationship and procedure employment discrimination and government regulation of employment. New developments affecting the legal environment of employment are presented from all three sources of law: statutes regulations and case law. The student will gain a thorough understanding of employment law that governs business and how new developments affect employment law.
Operations Management: 18
Course: Title: Credits:
MGT335 Introduction to Operations Management 3
  This course is an introduction to operations management that strikes a balance between both the managerial issues and quantitative techniques of operations. There is an increased emphasis on information technology and the effect of the Internet and e-business on operations management. Important changes taking place in operations such as supply chains e-business and information technology are integrated with more traditional topics in operations such as strategy quality and competitiveness. Topics include the strategic importance of operations designing the operating system managing the supply chain and ensuring quality.
LOG430 Supply Chain Management 3
  This course focuses on effective supply chain management strategies for companies that operate globally with an emphasis on how to plan and integrate supply chain components into a coordinated system to deliver value. Students are exposed to concepts models and case studies important in supply chain planning with an emphasis on key market tradeoffs and phenomena. The course introduces and utilizes key tactics such as fulfillment strategies process thinking product development supply chain design process mapping cost management outsourcing role shifting inventory placement integrated planning and collaboration and information sharing.
MGT430 Introduction to Quality Management 3
  This course presents a broad overview of the quality management system. The total quality concept as an approach to doing business began to gain wide acceptance in the late 1980s. The evolution and methodologies for managing the quality system in manufacturing changed the way business was conducted. This course provides an overview of the transformation the tools used and how the system has evolved.
MGT456 Quality Management 3
  This course is an analysis of quality management as a statistical base of quality control. Students will be shown applications of these tools design: the implementation of a quality management system will be demonstrated. The course will likewise address the underpinnings of quality theory and quality philosophy through basic mathematical equations of quality control and develop methods for applying these tools to design manufacturing and inspection procedures. By examining the means used by quality managers students unveil how members of the organization perform in their tasks in such a way that promotes quality in its processes and ensures continuous improvement in its performance.
LOG310

Choose one
[ close ]
IS311
Security Operations
This course covers the principles and practices of secure operation and management of information systems. Principles and practices of analysis and monitoring of systems security are also addressed.
LOG456
Emerging Trends in Supply Chain and Logistics Management
This course covers supply chain and logistics management theories. The course will look at how the two are interconnected. It will also examine global transportation options performance measurements the impact of technology and current and future challenges in supply changes and logistics management. In addition focus will be given on collaboration and success strategies related to supply chain and logistics management.
 Continuous Improvement Tools and Techniques 3
  This course examines continuous improvement tools and techniques used in problem solving. Topics include lean management techniques TQM and JIT. Basic statistical methods will also be reviewed along with acceptance sampling and experimental design. Student will also be able to understand the basic concepts of reliability.
MGT441

Choose one
[ close ]
MGT431
Performance Management
Students ascertain the purpose of performance management as the approach of systems thinking into the process of work improvement in organizations. This course examines the systems approach in measuring human performance and its alignment with organizational objectives. This approach is from the process of using metrics removing barriers and studying the end results of the business. The course also explores some of the systems in transferring the approach of employee involvement into successful organizations.
 Training and Development 3
  Students demonstrate training and development as a process designed to assist an individual to learn new skills knowledge or attitudes. As a result these individuals make a change or transformation that improves or enhances their performance. These improvements ensure that people and organizations are able to do things better faster easier and with higher quality and a better return on investment.
Program Core: 39
Course: Title: Credits:
Course: IS242 Title: Management Information Systems Credits: 3
  This course covers the principles of managing information systems in the context of an enterprise. Topics include coverage of information technology in management information systems in decision-making planning of information systems systems development controls and security measures and electronic commerce.
Course: MGT150 Title: Principles of Business Management Credits: 3
  This introductory course provides students with a practical and concrete explanation of the concepts and techniques they will need as managers in today's new organizations. The sequence of topics follows the familiar pattern of planning organizing leading and controlling. Throughout the course the manager's role in leading and accommodating change is emphasized. The course also introduces the student to the issues of managing global businesses especially the ways in which managers need to develop a global perspective in order to be successful. Issues in strategy diversity and entrepreneurship are covered extensively.
Course: MKG131 Title: Foundations of Marketing Credits: 3
  This course on the principles of marketing provides an introduction to the nature and fundamentals of the marketing activity in modern businesses. The broad view of marketing that is presented builds on the integration of marketing with the entire enterprise reinforced by theories and concepts as well as practices and applications. Topics include an analysis of the economic factors influencing buyer behavior marketing research market segmentation development of marketing programs (new product price advertising and distribution decisions) and international marketing. The course also covers new marketing technologies that are revolutionizing the way companies bring value to their customers.
Course: ECN201 Title: Microeconomics Credits: 3
  This course provides the student with a sound foundation in economic thinking that is central to business. Topics that are covered include: supply and demand opportunity costs elasticities utility theory the economic concept of the firm the relationship between costs and capital in the short-run and in the long-run competition monopoly anti-trust laws and public and private goods.
Course: ECN206 Title: Macroeconomics Credits: 3
  This introductory course provides an overview of current and traditional concerns and methods of macroeconomics. Topics that are covered include: economic growth unemployment inflation government deficits monetary policy investment and capital the role and methods of the Federal Reserve Keynesian and monetarist theories and comparative advantage.
Course: ACC220 Title: Financial Accounting Credits: 3
  This introductory financial accounting course introduces the student to the important role of financial accounting in modern business. The key role of financial accounting is to provide useful information to external users in order that a wide variety of economic decisions can be made. The course covers the theory and practice of accounting applicable to the recording summarizing and reporting of business transactions. Topics include the different types of financial statements and accounts asset valuation revenue and expense recognition and appropriate accounting for asset liability and capital accounts.
Course: ACC226 Title: Managerial Accounting Credits: 3
  This course is a continuation of Financial Accounting shifting the focus from external reporting to internal needs of managers. Managerial accounting information helps managers accomplish three essential functions: planning controlling and decision making. The course provides students with an understanding of managerial accounting information to enable them to evaluate the usefulness of managerial accounting techniques in the real world. Topics include: managerial accounting terminology budgeting costing break even analysis and cost-volume-profitability analysis. The methods of identifying and extracting relevant information from managerial accounting systems as an input to decision making and performance evaluation are stressed throughout the course.
Course: LAW220 Title: Business Law I Credits: 3
  This course is designed to provide the student with a basic understanding of the law that affects business operations including the topics of torts contracts commercial paper and sales. New developments that affect the legal environment of business are presented from all three sources of law: statutes regulations and case law. The student will gain a thorough understanding of law that governs business and will gain an understanding of how new developments in technology affect business law.
Course: ETH301 Title: Business and Society Credits: 3
  This intermediate course is designed to provide the student with a basic understanding of business and how it relates to society as a whole. The major topics include the corporation in society the business and the social environment business and the ethical environment business and government in a global society the corporation and the natural environment business and technological change. A systems-thinking approach is central to the course wherein business government and society are so closely intertwined that an action that affects one will inevitably affect the others. The corporation's responsibilities to primary and secondary stakeholders both economic and ethical are studied in light of various social issues.
Course: HRM340 Title: Human Resource Management Credits: 3
  This course provides students with a comprehensive review of the concepts and techniques associated with strategic human resource management (HRM) in an emerging global context. Key issues examined are the legal ethical and regulatory nature of the business environment. Also studied are the specific technical areas of job evaluation recruitment and selection compensation and benefits training and development performance appraisal and employee relations. Of particular importance is the examination of such areas as technology international staffing and global competition.
Course: FIN307 Title: Principles of Finance I Credits: 3
  This intermediate course examines the role of the financial manager in the overall management and control of a firm. Stress is placed on the use of analytical models for improving the decision-making process. Both the short-term management of working capital and the long-term planning of capital structure and investment strategy are covered. Topics include financial ratio analysis the time value of money valuation of stocks and bonds free cash flows capital budgeting and the cost of capital.
Course: MGT468 Title: Organizational Behavior Credits: 3
  This course introduces students to concepts and principles of organizational behavior. Students investigate the impact that individuals groups and structures have on behavior within organizations for the purpose of applying such knowledge toward improving an organization's effectiveness. Topics addressed include motivation leadership communications group structure and process attitude and values and the change process.
Course: BUS499 Title: Business Policy and Strategy Credits: 3
  This advanced course is designed to provide students with a comprehensive review of management and the total business enterprise. Students learn strategy formulation implementation and evaluation concepts and techniques through an applied project. Students use this new knowledge coupled with knowledge acquired from other courses to chart the future direction of different types of organizations. The course builds on previous courses to offer insights and analytic tools which a general manager needs to plan and implement successful business policies and strategies. The course emphasizes the practical application of business theory to business problems through a course project and the choice of an exam or internship opportunity. The internship opportunity is arranged by the student and approved by the instructor. This internship option is not available to students who are Ohio residents due to state requirements. Ohio students taking BUS499 must complete the examination that is part of the course.
General Education: 42
Course: Title: Credits:
Course: English Composition Credits: 6
Course: Math Credits: 6
Course: MA105 Title: College Algebra Credits: 3
  This course is an introduction to the fundamental concepts of algebra. Topics include equations polynomial and rational functions and graphing and exponential and logarithmic functions. A new textbook may be required in order to ensure needed electronic codes are valid.
Course: MA215 Title: Business Statistics Credits: 3
  This course applies descriptive and inferential statistics to solve business problems. Student perform statistical analysis of samples compute the measures of location and dispersion and perform linear and multiple regression and correlation analysis. Other topics include constructing a hypothesis performing one-way and two-way analysis of variance and making decisions under risk and uncertainty. NOTE: Credit may not be awarded for both MA215 and MA230.
Course: Natural/Physical Science Credits: 3
Course: Computer Science Credits: 3
Course: CS155 Title: Computer Applications for Business Credits: 3
  This course explores applications within the Microsoft Office Suite with an emphasis on the tools needed in a business context. While covering Word Excel and PowerPoint focus is placed on the use of Excel for analyzing and presenting data. Techniques for the creation of professional documents are addressed.
Course: Oral Communication Credits: 6
Course: Humanities and Fine Arts Credits: 6
Course: HU260 Title: Strategies for Decision Making Credits: 3
  This course examines critical thinking and the analysis of arguments in terms of premises reasons and conclusions. Course topics include obstacles to critical thinking diagramming arguments belief and doubt logical fallacies inductive reasoning deductive reasoning inferences and judging scientific theories.
Course: Social/Behavioral Science Credits: 9
Course: General Education Credits: 3

English Composition courses must be EN101 or above.
Oral Communications you may take either CO101 Introduction to Public Speaking or CO102 Interpersonal Communications