Boost your Career with an Online Interdisciplinary Studies – Strategic Communications Degree


Interdisciplinary Studies – Strategic Communications (Bachelor of Science)

Give your career a boost with a degree that emphasizes business communications – from interpersonal communications to technical writing to mass media. Your online Bachelor of Science in Interdisciplinary Studies in Strategic Communications from Grantham University provides a broad-based education with a core set of communication courses.

What will I learn in the bachelor’s degree in Interdisciplinary Studies – Strategic Communications online program?

This program uses guided career-relevant projects to optimize your education experience. Grounded in theory and ethics, you’ll learn how to analyze situations from multiple perspectives, define and collect relevant information and then develop, present and justify a solution or innovations in the professional workplace.

What careers can I pursue with a bachelor’s degree in Interdisciplinary Studies – Strategic Communications?

What career do you want to pursue? The skills you’ll gain in the core writing, public relations, communications and media classes are universally important in just about any professional setting and will set you up for success in a number of positions.

How long is this online Interdisciplinary Studies – Strategic Communications bachelor’s degree program?

At 120 credit hours, your degree program is designed to be completed in 38 months. It could take less time depending on how much transfer credit you receive and how many classes you take every term.

How much will the bachelor’s degree in Interdisciplinary Studies – Strategic Communications online program cost?

The undergraduate rate is $265 per credit hour – lower if you’re a member of the military, a veteran or part of a military family. Grantham also offers scholarships and financial aid for those who qualify.

When can I start?

Courses begin weekly, so we’re ready when you are.

Call us at (888) 947-2684 to learn more about our accredited degree programs, financial assistance opportunities or enrollment process.

Interdisciplinary Studies – Strategic Communications (Bachelor of Science)

Interdisciplinary Studies – Strategic Communications Degree Program Outcomes

After successfully completing your degree in Interdisciplinary Studies – Strategic Communications, you will be able to:

  • Use critical thinking skills to effectively solve problems
  • Use appropriate communication skills across settings, purposes and audiences
  • Critically solve communication problems ethically
  • Effectively analyze and synthesize knowledge from a variety of academic disciplines
  • Demonstrate skills in research while applying various communication theories in writing and presentation across a variety of disciplines
  • Demonstrate the ability to create and present a strategic communication plan that integrates information from a variety of sources.
  • Demonstrate familiarity with terminology and concepts basic to the field of strategic communication
University Professional Outcomes

Grantham University prepares graduates to succeed in a variety of professional and civic settings by incorporating these five critical life skills into the curriculum:

  • Communication – competence in effective written and oral communication
  • Critical Thinking – ability to analyze problems, reflectively process information and formulate solutions
  • Respect for Diversity – awareness of and appreciation for varieties of human experiences and social structures
  • Professional, Ethical and Social Responsibilities – responsibility to the greater societal good and an applied ethical framework in decision making
  • Lifelong Learning – definition for and acquisition of a continuing pursuit of educational needs throughout their professional lives

Interdisciplinary Studies – Strategic Communications (Bachelor of Science)

Grantham University’s 100% online coursework is designed to help you prepare for success in your next career.

PROGRAM SNAPSHOT:
Program Core Credits: 60
General Education Core Credit: 18
Electives Credits: 42
Total Credit Hours: 120
Accreditation(s): DEAC

Textbook Information

Program Core: 60
Course: Title: Credits:
Course: GU100 Title: Student Success Credits: 1
  This required one-credit hour course introduces Grantham students to various strategies for learning and helps develop skills essential for succeeding in an online education program. Students complete selfassessments to become familiar with their learning styles and how to use their learning styles in online studies. Students successfully completing this course are more proficient in time management, reading skills, writing techniques, memory abilities, and test-taking strategies. Students learn how to navigate within Grantham University's online course learning environment, submit assignments, and where to go for academic assistance. GU100 is normally taken with level 100 or 200 courses that offer the most common challenges in working in an online learning environment. Students complete assignments in both courses simultaneously as a learning strategy for general education and entry-level knowledge acquisition while developing successful online study skills. Successful completion of G
Course: BA150 Title: Principles of Business Management Credits: 3
  This introductory course provides students with a practical and concrete explanation of the concepts and techniques they will need as managers in today's new organizations. The sequence of topics follows the familiar pattern of planning, organizing, leading, and controlling. Throughout the course, the manager's role in leading and accommodating change is emphasized. The course also introduces the student to the issues of managing global businesses, especially the ways in which managers need to develop a global perspective in order to be successful. Issues in strategy, diversity, and entrepreneurship are covered extensively.
Course: BA181 Title: Foundations of Marketing Credits: 3
  This course on the principles of marketing provides an introduction to the nature and fundamentals of the marketing activity in modern businesses. The broad view of marketing that is presented builds on the integration of marketing with the entire enterprise, reinforced by theories and concepts as well as practices and applications. Topics include an analysis of the economic factors influencing buyer behavior, marketing research, market segmentation, development of marketing programs (new product, price, advertising and distribution decisions), and international marketing. The course also covers new marketing technologies that are revolutionizing the way companies bring value to their customers.
Course: BA280 Title: Consumer Behavior Credits: 3
  This course provides the student with a comprehensive theoretical and practical base of knowledge regarding the forces that shape the attitudes and behaviors of consumers of products and services. Subjects covered include consumerism in American society, learning theories, motivation, personality theories, persuasive communication, and the consumer decision-making process.
Course: BA330 Title: Marketing Communications Credits: 3
  This course provides students with a baseline understanding of marketing communication strategies. Whereas the Foundations of Marketing and Marketing Analysis courses examine the intricacies of the marketing business, Marketing Communications exposes students to the actual ways that marketers approach their own communication activities. Starting with the theoretical background to marketing communications, the course moves to the mechanics of producing marketing materials, describing the various techniques marketers have for telling their stories. By taking the concept of marketing as a launching point, students examine the layers of a sound marketing implementation plan by looking at several communication strategies. Initial topics include communication and miscommunication in the marketing world. The course then moves to topics such as the elements of the communications mix and corporate image and brand management. The course ends with specific modes of communication (e.g., radio, TV,
Course: BA420 Title: Organizational Behavior Credits: 3
  This course introduces students to concepts and principles of organizational behavior. Students investigate the impact that individuals, groups, and structures have on behavior within organizations, for the purpose of applying such knowledge toward improving an organization's effectiveness. Topics addressed include motivation, leadership, communications, group structure and process, attitude and values, and the change process.
Course: BA460 Title: Public Relations Credits: 3
  This course provides students with an in-depth analysis of public relations practices. The course aims to demonstrate the critical need for effective public relations communication in the 21st-Century by placing emphasis on the principles, processes, and practices that lead to building positive relationships in a 24/7 communications environment. Starting with an understanding of how communications research, theory, and public opinion can be applied to strategic public relations planning and creation of believable and persuasive messages, the course moves through a series of Speaking of Ethics features that bring to life the daily dilemmas that confront professional public relations practitioners.
Course: CO120 Title: Interpersonal Communication Credits: 3
  This course examines interpersonal communication through a broad range of scholarly and popular articles drawn from various disciplines, including communication, philosophy, social science, and psychology. Within these readings are discussions of the nature of interpersonal contact, connections between verbal and nonverbal cues, person perception and social intelligence, listening, identity management, interpersonal ethics, types of love, transformational conflict management, and diversity.
Course: CO201 Title: Conflict and Communications Credits: 3
  This course introduces students to concepts and theories related to conflict communication, conflict styles, and conflict resolution techniques. The course develops and applies skills needed to resolve conflict in various social arenas.
Course: CO210 Title: Business Communication Credits: 3
  Students develop professional communication skills for use in today's fast moving professional environment. With a focus on oral and written communication for business, students discover how to design and deliver messages in both formal and informal venues. Students are expected to integrate knowledge about perception, conflicts, leadership skills, and nonverbal communication as they develop advanced communication skills.
Course: CO301 Title: Introduction to Communication Theory Credits: 3
  Our daily decisions and experiences can be explained by communication theory. Introduction to Communication Theory explains the key concepts and theories of human communication. This course will examine the key theories of human communication, both general theories and those specific to particular contexts, such as intrapersonal, interpersonal, small group, intercultural, and public communication.
Course: CO330 Title: Mass Media Communications Credits: 3
  Mass Media Communications is designed to familiarize students with the field of communications. This course is intended to introduce the basic factors affecting mass communications in the digital age; history, models, theories, concepts and terminology of mass communication Trends in newspapers, radio, television, film, books, the Internet, advertising, public relations, visual messages, media law, and ethics are also examined. This course will enable students to understand the complex interactions between media and society and think critically about the ways in which mass media inform our everyday lives.
Course: CO395 Title: Digital Media Credits: 3
  This course explores the way we read, write, and speak the language of digital media by bridging theory to practice. Students will learn how and why the digital world is constructed the way it is through the examination of topics such as the definition of digital media, Internet customers and potential customers, blogging and web design, and social media tools and channels. Additionally, students will examine many of the practical and critical skills necessary to become technically proficient in digital/social media use.
Course: CO401 Title: Communication Ethics Credits: 3
  Communication Ethics explores the origins of ethical behavior, issues, and dilemmas in mass communication. Additionally, students will examine classical and contemporary approaches and their application to modern media practices.
Course: CS165 Title: Advanced Microcomputer Applications Credits: 4
  This course provides the student with coverage of advanced topics related to microcomputer applications. It extends the student's basic knowledge of the Microsoft Office software suite with various readings, hands on activities, and a final integration project. Topics studied include word processing (Word), spreadsheets (Excel), database (Access), and graphic presentations (PowerPoint).
Course: EN361 Title: Technical Writing Credits: 3
  This course teaches the skills needed to produce such forms as memos, informal reports, proposals, and letters of applications. The course starts with theory and proceeds to skills and applications. Some of the topics studied include the Technical Writing Process, Research, Summarizing, Outlining, and Formatting of various reports. Your knowledge of the subject matter will be evaluated through objective tests, and your writing skills will be evaluated by your performance on writing assignments.
Course: ID490 Title: Interdisciplinary Capstone Credits: 3
  The capstone course is designed for the Bachelor of Science in Interdisciplinary Studies major with an emphasis in strategic communication. The goal of this course is to provide the students with the opportunity to integrate the knowledge and skills they have acquired as well as provide experiences for students to exhibit competent communication skills learned during their program of study. By working on a capstone project that draws on prior course work and that culminates senior capstone strategic plan and exam, students utilize their critical thinking skills in synthesizing previous course work and extend and develop their own original ideas. The major objective of the course is to integrate the student's college course work through developing a project. The course also has a secondary objective of evaluating, for the purposes of a departmental assessment of student outcomes, the student's written and oral communication skills and the students' knowledge of the subject matter, theo
Course: IS301 Title: Web Design I Credits: 4
  Students create a Web site using Hypertext Markup Language (HTML), Extensible HTML (XHTML) and Cascading Style Sheets (CSS). Using popular Web design and development tools, students insert images, create links, and use tables in Web pages. Students learn and use "best practices" in Web site and Web page design and creation. This course is the first of two pertaining to Web site design.
Course: SO210 Title: Conflict in Cultures Credits: 3
  This course is designed for sophomore-level students who seek an understanding of causes and effects for strategically important conflicts in the world today. The course fosters discussion and dialogue as students gain an appreciation for the complexity of cultural conflicts which have deep, varied, and often conflicting roots. After completing this course, students will have a thorough knowledge of conflicts in today's society and will foster the critical thinking skills necessary to understand modern-day current events using an implicitly sociological framework
Course: SO251 Title: Technology and Society Credits: 3
  Students examine the broad implications of technological innovation on social organizations in terms of personal, political, economic, and environmental issues. Topics covered include technological progress within society, issues of energy use and creation, positive and negative environmental impacts of technology, technology in war and policy, personal health and economic development, and social responsibility.
General Education: 18
Course: Title: Credits:
Course: CO101 Title: Introduction to Public Speaking Credits: 3
  This course focuses on the basic principles of effective verbal communication and the related functions in contemporary public settings. Emphasis is placed on speech to inform and to persuade, with special consideration given to fundamental communication skills, including organization, reasoning, explanation, and listening. Students will learn to prepare a speech without the need to memorize the presentation. This course is designed to help students understand the difference between ideas and memorizing words. The progression of learning should help students learn to understand, value, and practice the human communication process.
Course: CS105 Title: Introduction to Computer Applications Credits: 3
  Students are introduced to basic computer concepts as well as techniques and tools for folder and file navigation and manipulation. Students explore the fundamentals of an office productivity suite, developing skills in word processing, spreadsheet, and presentation applications.
Course: EN101 Title: English Composition I Credits: 3
  This course develops written communication skills with emphasis on understanding the writing process, analyzing readings and practicing writing for personal and professional applications.
Course: EN102 Title: English Composition II Credits: 3
  This is a freshman college-level writing course designed to build on skills learned in EN101. The student is expected to complete writing assignments that spring from assigned reading material, which clearly evince an awareness of social issues. Upon successful completion of EN102, students should be competent in reading, reflecting on, and responding to literature using scholarly analysis, organizing clear and effective writing with a thesis statement, anticipating bias by viewing all sides of an issue, performing effective research using library resources, monitoring tone and using appropriate argumentative skills when pursuing a thesis, using MLA formatting guidelines for research papers, and avoiding plagiarism with careful documentation.
Course: GU299 Title: General Education Capstone Credits: 3
  GU299 is the capstone course for Grantham University's general education program, and it serves a dual purpose. First, GU299 helps students bridge the gap between the broad-based learning they experience throughout their general education courses and the discipline-specific learning they will engage in as they move closer toward degree completion. By highlighting the specific skills and knowledge they attained through their general studies and working with them to incorporate those skills and that knowledge within their specific academic areas, students will achieve a greater awareness of how knowledge is intertwined, and better recognize how information drawn from one experience can be applied directly toward another, leading them to become more actively engaged, socially-aware citizens of the various communities to which they belong.
Course: MA105 Title: College Algebra Credits: 3
  An introductory level course on the fundamental concepts of algebra. Topics include equations, polynomial and rational functions and graphing, and exponential and logarithmic functions.