Kansas City, Mo. – October 27, 2010 – Grantham Education Corporation (GEC), a shared-services company that provides management support and strategic consulting, is pleased to announce that EVP Christine Shelly, will speak at a seminar on online marketing in the education industry hosted by Education Dynamics. The two-day long boot camp will be held on October 28th and 29th in Washington, D.C.
Earning an undergraduate or graduate degree online has quickly become the popular choice among military service members and working adults because of its flexibility and convenience. As a result, many institutions of higher learning are looking to expand into this market.
The boot camp will focus on "What It Takes to Market Online Programs" and will cover topics such as integrating social media, mobile marketing, and how to communicate effectively with prospective students. All of the speakers have extensive experience in the online education industry and will be able to provide real world examples and lessons learned.
"As more and more colleges and universities add online degree programs and courses to their program offerings, it is vitally important that they understand the unique needs of prospective students who are looking for distance education and that they find effective, efficient means to reach out to them in meaningful student-centric ways," said Ms. Shelly.
Ms. Shelly has over 10 years experience directing marketing strategies in online higher education. In her previous role as VP of Marketing and Communications for Grantham University, Ms. Shelly lead the institution's online and offline advertising, marketing, and communication strategies including: lead acquisition and management; search marketing and SEO; strategic, affiliate and vendor relationship management; public relations; and brand strategy development.