Grantham University Students Place in Top 25 Percent in Worldwide Business Simulation

By Brandon Swenson

Lenexa, Kan., Feb. 28, 2020 — Grantham University, an online university, announced today that its students ranked in the top 25 percent in a worldwide business simulation game. The simulation, the Business Strategy Game, was the students’ capstone project in the Masters in Business Administration program, providing them with hands-on entrepreneurship, business and marketing experience prior to graduation.

Students were divided into groups and assigned the task of creating and running an athletic footwear company in head-to-head competition against companies managed by other class members and students from around the world. In addition to naming and branding their companies and creating a fictitious product, students were required to make real-world decisions on product plant and warehouse operations, distribution, workforce, marketing and finance.

Each week, the various groups were ranked based on company performance in the areas of earnings per share, return on investment, stock price appreciation and credit rating. Four groups from Grantham consistently ranked in the top 25 percent in the areas of earnings per share and stock price, while two Grantham groups ranked in the top 25 percent for overall company performance.

"We are extremely proud of our students for such an excellent performance,” said Amanda Crowe, adjunct professor at Grantham. “Their performance not only speaks to the caliber of the education that they are receiving, but also reflects greatly on their preparedness to make similar business decisions after graduating. I am confident that all will go on to have successful careers.”

About Grantham University: Founded in 1951 by WWII veteran Donald Grantham, Grantham University provides online higher education for all adult learners, including our nation’s military for whom the university was established. Designated in 2019 as a Purple Heart University, Grantham boasts a diverse body, approximately half being military-affiliated. For anyone balancing education with a demanding lifestyle, Grantham is the solution with its flexible online learning environment, monthly class starts, 50+ degree and certificate programs, and one of the lowest tuitions in the country¹.

Accredited since 1961 by the Distance Education Accrediting Commission, Grantham continues to receive programmatic accreditations as it evolves its education offerings to meet marketplace demands.

About The Business Strategy Game: The Business Strategy Game is a hands-on learning exercise that draws together the information and lessons of prior courses, consolidates students’ knowledge about the different aspects of running a company, builds confidence in analyzing the revenue-cost-profit economics of a business, helps students’ understand how the functional pieces of a business fit together, provides valuable practice in crafting profitable growth strategies, sharpens students’ business judgment, and provides a capstone for business schools educations.